We didn’t want to become data experts—just run better businesses. So we built the tool we wished we had. Ben and Mace—two trade business owners and coaches—wanted better visibility into their numbers. So they teamed up with Cameron, a data pro who’d built reports for some of the biggest names in the country.
What began as a solution for our own businesses has grown into a purpose-built platform now backed by a skilled and passionate team. We’re proudly Australian owned—and all in on helping trade businesses grow through better data.
Dashboards by API was built to give trade business owners a simple way to see what’s really going on: where profit’s slipping, which jobs are performing, how the team is tracking, and what to act on next.
Designed by tradespeople and a data expert who lived the reporting pain themselves, this tool is purpose-built to take your job management system—Simpro, AroFlo or similar—and turn it into crystal-clear insights. No spreadsheets. No manual work. Just accurate, reliable dashboards that show you the numbers that matter.
From job profitability to callback rates, team performance to cash flow, you’ll get the kind of deep visibility that generic tools just don’t deliver.
Dashboards by API runs daily, works out of the box, and doesn’t require technical know-how. It’s the tool we needed—and now, it’s yours.
